About Me Hair Studio Brings Upscale Salon Service Downtown

October 27, 2014

About Me Hair Studio is on the ground floor of 1 East Broadway Boulevard.

About Me Hair Studio is on the ground floor of 1 East Broadway Boulevard.

by Brad Poole

It’s all about you at About Me Hair Studio.

The new full-service salon, which opened last month in the ground floor of 1 East Broadway Boulevard, is all about bridging the gap between low prices and high-end services. From the time they hatched their plan for a salon two years ago, owners Maria Sicre and Edith Gastelum wanted to bring their upscale background to people who might not be able to afford pricey Foothills salons.

“We wanted to give the experience without the expense,” Sicre said.

Once they started checking into wholesale prices for their products, the former beauty school classmates realized they could give their clients a better deal than many salons offer. They do. Haircuts top out at $40 for women and $30 for men. With basic color or highlights, a complete hair makeover will barely cost you $100 at About Me. A full bridal up-do with makeup costs a maximum of $120.

About Me Hair Studio owners Edith Gastelum (standing left) and Maria Sicre (standing right) planned from the start to offer high-end salon services at affordable prices.

About Me Hair Studio owners Edith Gastelum (standing left) and Maria Sicre (standing right) planned from the start to offer high-end salon services at affordable prices.

Gastelum and Sicre graduated from beauty school together eight years ago, then worked together for most of those eight years. For the past four, they worked at Gadabout, where they learned the ropes of high-end salon services.

But working at the corner of Campbell and River offered a homogeneous Foothills clientele. When the two decide to open their own place, they wanted something more varied, Sicre said.

“We looked all over town – north, east, west. We like the Downtown feel, because it has everything – young, old, so many different ethnicities,” she said.

Though Downtown has been a workforce population for decades, more and more residential space is opening, which gives About Me a chance to capture neighborhood customers. They have seen business from Cadence, the student housing complex near the Fourth Avenue underpass, and more apartments and condos are planned Downtown. The salon is also a convenient after-work stop for Downtown workers.

At roughly 1,400 square feet, the place seems huge. The entrance is on the south side of the building, which is mainly residential but also houses the headquarters for the Pima Association of Governments. Floor-to-ceiling windows face Broadway, giving About Me a bright, open feeling.

The main room includes a reception desk, a couch and chairs for waiting and five stylist stations. There is also a curtained waxing alcove and a small shampooing room with two sinks. It’s bigger than originally planned.

“When we left (Gadabout), it was just going to be us, a two-man show,” Sicre said.

About Me carries a full line of Wella hair products, as well as Paul Mitchell and Moroccanoil.

About Me carries a full line of Wella hair products, as well as Paul Mitchell and Moroccanoil.

They spent their days off driving around town, soaking up vibes from various potential salons, asking each other, “Does this feel good to you?” When they got to the Downtown location, they quickly realized they had found their place and that they could do much more than a tiny, two chair salon.

Their five stylists and esthetician offer a complete range of day spa treatments – hair styling, lashes, waxing, deep-penetrating hair treatments, and makeup.

They offer hard-to-find Moroccanoil products, as well as Paul Mitchell and Wella. They also plan to keep their staff trained on current styles and trends – something other salons offer for stylists but don’t require.

“Here it’s mandatory,” Sicre said.

About Me is open 8 a.m.-7 p.m. Tuesdays and Thursdays; 8 a.m.-6 p.m. Wednesdays and Fridays; and 8 a.m.-5 p.m. Saturdays. To make an appointment, call (520) 622-2110.

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