Creative Pizza On The Fly at Fired Pie
November 17, 2014
By Cristina Manos
The three founders of Fired Pie believe in keeping it simple. There’s nothing complex about offering a custom-made 11” pizza in three minutes time, for a fixed price, $7.95. Your pizza is done before you’ve even finished paying for it.
Doug Doyle, Fred Morgan and Rico Cuomo have opened nine pizza shops in 18 months, eight of which are in the Phoenix area. Their first Tucson location opened up in Downtown, under the radar, on November 10th.
There’s no corporate office. There are no offices in any of the stores, with the exception of one in the Phoenix area. That office agitates Cuomo, he wishes there wasn’t one to speak of.
The partners plan to be in Tucson for a while to work at the shop and train employees. There are no training materials. It’s pizza. Doyle just tells his staff to have fun. That’s about the only rule.
If you ask Doyle how anyone puts up nine pizza shops in 18 months, he’ll grin and say, “Our pizza is really good.” At Fired Pie they make their own dough and their own sauce, which is a Cuomo family recipe. The vintage recipe works well with the new technology used at Fired Pie to cook a pizza within minutes.
The dough isn’t precooked. It is seared with a dough press that sports the most up to date pizza making technology: compressed air and 250 degrees of quick heat. As you are choosing your ingredients they are piled onto the seared dough in front of you. Your pie goes into a high temperature oven. You pay. You get your pizza.
At Fired Pie, Doyle says the idea is to “do your own thing.” He wants you to be creative with your pizza. You can have as many toppings as you want and it’s always the same price. If you like beer or wine with your pizza he can offer that too. In fact, there’s a little something for just about any mood.
Fired Pie offers six sauces, six varieties of cheese, 13 meats, 14 vegetables and three herbs. Gluten-free pies are offered for $2 extra.
Fired Pie offerings include:
- Custom Pizza
- Custom Salad & Lil Salad
- Chocolate Chip Pizza Cookie
- Beer & Wine
- Soft Drinks
- 6” Custom Breakfast Pizza
- Coffee & Cappuccino
Each Fired Pie location has custom made murals created by Chris Mocny. The Downtown Tucson location features a mural of the Arizona Wildcats. Doyle says he still finds new images in the murals while he’s working in the stores. He would rather people zone out on Mocny’s creations instead of a television. There are no plans to install a television in their restaurants, ever.
Doyle says he loves the Downtown vibe. He really appreciates the other Downtown business owners who have welcomed him. He appreciates the food in Downtown Tucson as well, and mentions The Hub as one of his favorite eats. He also loves giving young people their first jobs and promoting employees to management positions. The partners at Fired Pie have created 150 jobs in Arizona.
Keeping it quick and simple while having fun is a way of life at Fired Pie. The owners will put their money where your mouth is. In early December there will be a free pizza day. We will keep you posted on the date. At three minutes a pie, the line is likely to move quickly.