Give the Gift of Living Local with the Downtown Tucson Gift Card
September 14, 2015
by Mariana Colín
The holiday season is approaching faster than you think, and if you know a frequent customer of the Downtown area, then your shopping list is about to get a lot easier. The Downtown Tucson Partnership has joined with Local First Arizona to release the Downtown Tucson eGift Card. Usable at any participating Downtown business, the eGift Card allows you to treat all of Downtown as one experience, which means that rather than having to choose between the many gift-worthy businesses available Downtown, you can simply buy the eGift Card for your loved one and let them do the hard part for you.
The eGift Card, available online at www.downtowntucson.org starting today, works just like any gift card you might buy at a business, with one small difference: it’s completely digital. By downloading the InstaGift app onto your smart phone, you can completely virtually access, view, and redeem a gift card you have. The process for buying and using the eGift Card is more than easy enough for those of us who feel that most technology might as well run on witchcraft that tends to die at our fingertips (…or maybe that’s just me).
Your eGift Card, unlike a printed gift card, goes everywhere you do, reducing the likelihood that you might forget you have it and eliminating the possibility of losing it entirely, since you are able to access your account from any phone with the InstaGift app (true fact: over the past 10 years $41 billion in gift cards have gone unused, largely due to those two things).
Over 70 businesses Downtown are currently on board for the eGift Card, meaning you can have lunch at Proper, go shopping at Hydra, then get a drink at Hotel Congress all using the same gift card.
Margo Susco, owner of Hydra, loves what the card will do for her business. “We thought it was a wonderful idea,” she said. “We need more promotions like this and I hope more businesses get on board.”
Caitlin Jensen, Marketing and Public Relations Manager at the Downtown Tucson Partnership, has perhaps more to say than anyone about the project. “If you give the Downtown Tucson Gift Card, you’re giving your loved ones the gift of a Downtown experience,” she says. They can enjoy a night on the town, catch a show, go shopping, and experience everything Downtown has to offer.”
For all the fun you can have with one gift card, perhaps the best part is the good you’ll do for Tucson. The eGift Card is a great alternative to corporate mall gift cards, and all of the money will stay Downtown. 95 cents on the dollar will go to the business at which the card is used while the other 5 percent will go toward marketing the card, which means that by purchasing the Downtown Tucson eGift Card, you’re keeping all of your money local.
“This is a great opportunity to support businesses that create a unique and vibrant community,” says Erika Mitnik-White, Southern Arizona Director of Local First Arizona. “By buying gift cards for locally owned businesses, we invest in the Tucson we want.”
But more importantly, you’re giving a Downtown experience that will be completely different, but equally awesome, for each person who uses it.
Purchase your card here.